01 Mar What Does Your Office Design Say About Your Brand?
Like it or not, your office makes a statement about your company and your brand. It would be a great world if everything simply boiled down to the work you produced for clients and other aspects surrounding utility.
But the truth is, whether you like it or not, your office communicates a lot about your company. It lets clients know your regard for them when they come to visit, and it tells your employees directly how much you care.
Now, an office needs to first and foremost function. But that doesn’t mean your offices must be spartan — unless, of course, that’s part of your company culture.
Open and Inviting vs. Closed Off and Private
Your overall office floor plan communicates a lot. To your employees, it lets them know how much they’re appreciated and to your visitors, it sets the tone for what they can expect from you.
Form follows function, meaning that the design should help whatever is happening in your office. For instance, if your business requires a lot of collaboration among your staff, then an open plan might be best. It’s warm, inviting, and puts you at ease.
But that isn’t always your goal, especially if you serve clients regularly in your office and there’s a need for more privacy. This would be a great instance in which you would want more private spaces, which likely will look a little more closed off.
Then there is everything in the middle. You can have flexible spaces that can be altered with the needs of your space. But you can also balance out more interactive spaces, like conference rooms, with open office space for those who don’t require the privacy that, say, an attorney might need.
Regardless, don’t underestimate the impact that this factor will have on the assumptions that others draw about your brand.
Design Trends and The Age of Your Company
Interior design, especially when it comes to working environments, communicates more, too. It can tell the world where your company’s mind is. Are you with the times, or are you stuck in the past?
Now, this isn’t usually the first thing that pops into the minds of smaller companies, but as you grow and mature, your office starts speaking to your credibility. Think about the level of professionalism and design you would expect from a Fortune 500 company.
These companies don’t simply design their offices “just because.” Fortune 500 companies didn’t get to be Fortune 500 companies by being undisciplined. They understand fundamentally that with many brands, perception is reality.
Think about meeting a new client. A tshirt and shorts often won’t cut it — yet many companies do the equivalent of this when putting together their workplace design.
A lot of this comes down to knowing your audience. What do they expect when they visit your office? What should they expect? What is your competition doing in this respect?
These are all things that you should think of when considering your design. If you have any questions at all, please feel free to send them in the form below, or give us a call today!